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How much money is sitting in your old customer records?
You've sold machines for years. Some of those customers are ready to upgrade right now. See how many, in 30 seconds.
The math comes from dealerships like yours:
- On average, 2 out of 3 machines with a known install date are ten years old or older.
- On average, at least 7 out of 10 customers with an old machine had not heard from the shop in years, to either upgrade or service.
- The median new machine price: $6,899.
- The average service ticket cost: $582.
If anything, counts like these run low. In the same records, 4 out of 10 machines had no install date at all, so the true numbers are higher. See the averages on one page here.
Bucket cleans up your records.
We've worked with many equipment dealerships just like yours. Book your call to get organized and start selling this week.
What's sitting in your records
— a year
—
machines you sold that are ten years old or older
—
customers have not heard from the shop in years
Under ten years in, the replacement wave hasn't hit you yet. It starts around year ten. The service money is already out there.
Rough math, calibrated on dealer records. Yours will say something different. That's kind of the point.
Want the 11 ways equipment dealers actually grow revenue?
Free guide on finding revenue in the customers you already have: maintenance-schedule margins, trade-in flywheels, seasonal call lists, and more.
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